The Ultimate Guide to the Best Instagram Hashtags for Likes

Muskan Jhanwar
4 min readSep 9, 2020


Instagram is a great marketing platform for e-commerce businesses. You can use it to promote your latest products, acquire new customers, and communicate directly with your existing followers. Couple those possibilities with the 1 billion+ monthly active users, and you can see why it’s so powerful.

But whether you’re using Instagram for personal use, or planning to adopt Instagram marketing for your business, you must take advantage of one important thing — Instagram hashtags. A simple expedient that can be used to grow both reach as well as authority.

We know that finding the best Instagram hashtags is quite challenging, no matter how social media savvy you are. And that’s exactly why I have created this article. Today I will help you to understand how Instagram hashtags work, and show you the steps that you need to take to find the best Instagram hashtags for likes for your content.
Alright, there’s a lot to cover, so let’s dive in.

What Is an Instagram Hashtag?

A hashtag is a singular word or a series of words, that is marked with a hash symbol (#) and is worn in an Instagram post’s description, Instagram story, or comment section.
The main purpose of these hashtags is to help Instagram organize and categorize content — they allow the platform to present the right content to the right users.
If you’re a frequent Instagram user, then it’s feasible that you’ve already seen hashtags in action. Heck, you might’ve even used them yourself without knowing how to unlock their full potential.
Why Should you Use Hashtags on Instagram?
Instagram hashtags serve multiple purposes — here are a few:

Gain More Likes
Instagram users who are interested in a particular field are likely to search for related hashtags. As such, using Instagram hashtags with your content gives you a chance to get your posts in front of a relevant audience (i.e. people who’re most likely to tap that heart button). This is precisely why it’s a good idea to find out the best Instagram hashtags for likes on your posts.

Gain More Followers
Using the right Instagram hashtags is one of the best ways to get more followers. Hashtags extend your reach, enabling more people to discover your content. As long as the content you’re posting is relevant to them, they’re likely to follow your account. This is a great situation for any eCommerce entrepreneur, as you’ll be able to promote your products and your brand to users who are already engaged.

Make More Sales
Instagram hashtags aren’t just meant to grow your social media followers. While this is a valuable outcome of using Instagram hashtags, you can also make more sales by integrating them into your Instagram posting strategy, especially if you find some of the top Instagram hashtags in your niche. If you use niche specific hashtags when promoting one of your products, you’re likely to draw the attention of users who are likely to buy something related to this content. This will boost your store’s sales with well thought out Instagram hashtags used in combination with compelling content.

Track Your Instagram Hashtag Success
If you have an Instagram business profile, you can use Instagram Insights to measure your Instagram hashtag success. Instagram has added the option for you to analyze how effective the hashtags are. You can do this by looking at the number of views or impressions on your posts.

Follow Hashtags on Instagram
Instagram now allows you to follow hashtags! That means that you can follow any topic or community that you’re passionate about. Following a hashtag works in the same vein as following an Instagram user. All you have to do is to search the hashtag that you’re passionate about and then to follow it, after following you’ll see updates from the followed hashtag on your Instagram feed.

Hashtags in Your Instagram Bio

Instagram also lets you add clickable hashtags (and usernames) to your Instagram bio. This means you can build an effective Instagram bio and promote your preferred hashtag right at the top.

Hashtags in Your Instagram Stories
Another way to add hashtags to your Instagram profile is through Instagram stories. When you add an Instagram hashtag to the story, it becomes searchable on the Search & Explore page. So, if someone is looking up the hashtag, they may see your story in the Stories queue at the top of the page. This is true about some popular hashtags in your content if you are using them.